The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 April 2022

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast. [00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms. [01:02] A breakdown of how to optimize your content for the YouTube algorithm. [02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with. [02:55] Some of the online resources you can use to keep track of algorithm trends and updates. [03:21] Why there’s no template for what type of content is successful. [04:13] How YouTube’s algorithm favors videos that do well in the first 24 hours, and how to leverage that mechanic. [04:44] That’s it for today! Don’t forget to rate, review and subscribe! [04:55] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: YouTube Studio Search Engine Land Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you've got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.5	All right.
0:48.5	So I wanted to take a second to tell you about my ad agency, Single grain.
0:53.2	So the cool thing about Single grain is that we do a whole host of things, paid media
0:57.2	SEO, conversion rate optimization, and we are offering a free marketing plan.
1:02.6	So if you just Google Single grain marketing plan, you will be able to find it and you
1:08.8	can just register for a free marketing plan and our team will get back to you.
1:12.4	All right, guys, before we start, we got a special message from our sponsor.
1:17.6	If you want to rank higher on Google, you've got to look at your paid speed time.
1:22.2	The faster your website loads, the better off you are.
1:25.0	With Google's Corvital update, that makes it super, super important to optimize your
	...

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