The Airbnb Secret No One Talks About – Boost Your Profits 4X!

The Boostly Podcast

Mark Simpson

Marketing, Entrepreneurship, Business

5 • 1.4K Ratings

🗓️ 17 March 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to the Boostly Podcast Episode 770, the show that gives hosts the tools, tactics, and confidence to skyrocket their direct bookings! In today’s episode, we’re diving into the game-changing world of short-term rentals with a special guest who has mastered the art of standing out in a crowded market.

Meet Mike Sebastian, the founder of Hideaways. After leaving a high-flying marketing career, Mike took the short-term rental industry by storm—transforming ordinary properties into one-of-a-kind vacation experiences that guests can’t resist. His secret? Hyper-targeted design, bold marketing strategies, and an out-of-the-box approach to hospitality.

In this episode, Mike shares:

✅ Why focusing on a niche audience is the key to skyrocketing profits

✅ How he turned a $215/night rental into a $620/night hotspot

✅ The power of viral marketing to fill bookings outside of Airbnb

✅ His best tips for choosing and designing unique rental properties

If you're an Airbnb host, property investor, or STR enthusiast, you won’t want to miss this! Let’s jump in and uncover the secrets to short-term rental success.

Connect with Mike Sebastian

@matmiike

@discoverthehideaways

@buildyourhideaway

Connect with Boostly

⁠⁠⁠https://Boostly.co.uk⁠⁠⁠

⁠⁠⁠https://Boostly.co.uk/5steps⁠⁠⁠

⁠⁠⁠https://instagram.com/boostlyuk⁠⁠⁠

⁠⁠⁠https://Boostly.co.uk/podcast⁠

Transcript

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0:00.0	Hi, welcome to the Boostley podcast. This is the podcast that gives hosts the tools, the tactics, the training, and most importantly, the confidence so you can go out there and get more direct bookings.
0:08.2	We do a behind-the-host series on this podcast where we can dive into the inative world of short-term rentals, and we're going to dive in with somebody who has got experience that you need to know about.
0:20.5	Today, we've got Mike Sebastian.
0:22.7	He's the founder of Hideaways, the Hideaways.
0:26.7	He transitioned from a high-flying marketing career to revolutionize short-term rentals
0:31.9	by creating unforgettable vacation experiences.
0:35.6	And if you're listening to this on the podcast, you will need
0:38.4	to go and check out some of those places. I've checked them out and they look absolutely amazing.
0:42.6	So join us as we explore the ins and the outs of transforming these properties and how to manage
0:48.2	a thriving rental business in general. So Mike, thank you for joining this.
0:53.3	Absolutely. It's good to be here. So as we start
0:56.1	the discussion, what's one thing that you'd like everybody listening to this to take away from
1:00.8	this chat we're about to have? Man, there's so many things. I think the biggest for me would be the
1:07.9	value of standing out, the value of being unique and not, I think everybody has
1:12.5	the fear that they're going to, excuse me, they get the natural fear where they're going to
1:15.9	go and set this place up and they want to appeal to everybody because if they don't, they exclude
1:20.3	people. But in reality, I believe, I think the hideways and build your hideways, teams believe
1:26.9	that if you exclude people by focusing on
1:29.7	one target market, you will double, triple, quadruple the profits that you make on that rent.
1:35.5	100%. And if you're listening to this thinking, well, how do I transform this property to
1:40.3	maximize it? And we were just talking about this before we hit record, how you can take the
1:44.3	same property and you can be really average in the market, or you can actually transform it
	...

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