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Lenny's Podcast: Product | Growth | Career

The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code | Dan Shipper (co-founder/CEO of Every)

Lenny's Podcast: Product | Growth | Career

Lenny Rachitsky

Technology, Business, Entrepreneurship

51.5K Ratings

🗓️ 17 July 2025

⏱️ 95 minutes

🧾️ Download transcript

Summary

Dan Shipper is the co-founder and CEO of Every. With just 15 people, Every publishes a daily AI newsletter, ships multiple AI products, and operates a million-dollar-a-year consulting arm—all while their engineers write virtually zero code. It’s the most radical example of AI-first operations, and Dan is a prolific writer who has become a leading voice on how AI is transforming the way we build and work.

Learn:

1. Why Dan thinks AI won’t steal jobs en masse—and may actually reshore many jobs to the U.S.

2. The most underrated AI tool for non-programmers

3. An inside look at Every’s AI-first workflow

4. Why every company needs an “AI operations lead”

5. How Dan’s team uses an arsenal of AI agents (Claude, Codex, “Friday,” “Charlie”) in parallel, treating each AI like a specialist with unique strengths

6. Why generalists will thrive in an AI-first world, as rigid job titles blur and everyone becomes a “manager” of AI tools

7. Dan’s playbook for making any company AI-first—from the CEO setting the example, to hosting internal prompt-sharing sessions, to upskilling teams on AI tools

Brought to you by:

CodeRabbit—Cut code review time and bugs in half. Instantly: https://coderabbit.link/lenny

DX—A platform for measuring and improving developer productivity: https://getdx.com/lenny

PostHog—How developers build successful products: https://posthog.com/lenny

Transcript: https://www.lennysnewsletter.com/p/inside-every-dan-shipper

My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/167681269/my-biggest-takeaways-from-this-conversation

Where to find Dan Shipper:

• X: https://x.com/danshipper

• LinkedIn: https://www.linkedin.com/in/danshipper/

• Podcast: https://every.to/podcast

Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

In this episode, we cover:

(00:00) Welcome and introduction

(04:04) Hot takes on AI and job reshoring

(07:06) The power of Claude Code for non-coders

(14:35) The future of AI in business operations

(18:45) AI’s role in enhancing human skills

(22:26) The evolution of AI tools and their applications

(25:40) Building an AI-first company

(29:50) Innovative AI operations and team dynamics

(35:35) Dan's AI stack

(41:26) Compounding engineering

(48:29) The impact of AI on learning and development

(50:10) Accelerating career growth with AI

(51:36) Revolutionizing code review and workflow

(53:07) The importance of coding knowledge

(57:26) Building AI-driven products

(01:02:01) Innovative fundraising strategies

(01:08:45) Consulting and AI adoption in companies

(01:17:01) The allocation economy and future skills

(01:20:12) The value of generalists in the AI age

(01:24:07) Lightning round and final thoughts

Referenced:

• Claude Code: https://www.anthropic.com/claude-code

• Gemini CLI: https://blog.google/technology/developers/introducing-gemini-cli-open-source-ai-agent/

• Microsoft Copilot: https://copilot.microsoft.com/

• Cursor: https://www.cursor.com/

• Base44: https://base44.com/

• Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo: https://www.lennysnewsletter.com/p/the-base44-bootstrapped-startup-success-story-maor-shlomo

• The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell

• Plato’s Argument Against Writing: https://fs.blog/an-old-argument-against-writing/

• From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products | Peter Deng: https://www.lennysnewsletter.com/p/the-quiet-architect-peter-deng

• Granola: https://www.granola.ai/

• Tobi Lutke’s post on X about context engineering: https://x.com/tobi/status/1935533422589399127

• Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook

• Every: https://every.to/

• Cora: https://www.cora.computer/

• Sparkle: https://makeitsparkle.co/

• Spiral: https://spiral.computer/

• Lex: https://lex.page/

• Nathan Baschez on LinkedIn: https://www.linkedin.com/in/nbashaw/

• Kate Lee on LinkedIn: https://www.linkedin.com/in/kate-lee-506768/

• Katie Parrott on LinkedIn: https://www.linkedin.com/in/katieparrott/

• Animalz: https://www.animalz.co/

• Rachel Woods on X: https://x.com/rachel_l_woods

• Nityesh Agarwal on LinkedIn: https://www.linkedin.com/in/nityeshaga

• Claude Opus 4: https://www.anthropic.com/claude/opus

• Codex: https://openai.com/index/introducing-codex/

• Superwhisper: https://superwhisper.com/

• Wispr Flow: https://wisprflow.ai/

• Notion: https://www.notion.com/

• Kieran Klaassen on LinkedIn: https://www.linkedin.com/in/kieran-klaassen/

• Friday: https://www.friday.run/

• Charlie: https://www.gocharlie.ai/product/ai-agents/

• Avengers: https://en.wikipedia.org/wiki/Avengers_(Marvel_Cinematic_Universe)

• Alex Duffy on LinkedIn: https://www.linkedin.com/in/alex-d/

• Danny Aziz on LinkedIn: https://www.linkedin.com/in/dannyaziz/

• Dia: https://www.diabrowser.com/

• Reid Hoffman’s website: https://www.reidhoffman.org/

• Starting Line VC: https://www.startingline.vc/

• Walleye Capital: https://walleyecapital.com/

• At This $10 Billion Hedge Fund, Using AI Just Became Mandatory: https://every.to/podcast/at-this-10-billion-hedge-fund-using-ai-just-became-mandatory

• Reflexive AI usage is now a baseline expectation at Shopify: https://x.com/tobi/status/1909251946235437514

• Klarna CEO Sebastian Siemiatkowski on Getting AI to Do the Work of 700 Customer Service Reps: https://www.sequoiacap.com/podcast/training-data-sebastian-siemiatkowski/

• The Pin Factory: https://www.adamsmithworks.org/pin_factory.html

Deadwood on HBO: https://www.hbo.com/deadwood

• Joel Spolsky on X: https://x.com/spolsky

• Jason Fried’s website: https://world.hey.com/jason

• Jason Fried challenges your thinking on fundraising, goals, growth, and more: https://www.lennysnewsletter.com/p/jason-fried-challenges-your-thinking

• Sam Harris’s website: https://www.samharris.org/

• Bill Simmons on X: https://x.com/billsimmons

Recommended books:

War and Peace: https://www.amazon.com/War-Peace-Vintage-Classics-Tolstoy/dp/1400079985

Anna Karenina: https://www.amazon.com/Anna-Karenina-Leo-Tolstoy/dp/0143035002

Playing and Reality: https://www.amazon.com/Playing-Reality-Routledge-Classics-86/dp/0415345464

The Death of Ivan Ilyich: https://www.amazon.com/Death-Ivan-Ilyich-Leo-Tolstoy/dp/1468014315

A Swim in a Pond in the Rain: https://www.amazon.com/Swim-Pond-Rain-Russians-Writing/dp/1984856022

The Master and His Emissary: The Divided Brain and the Making of the Western World: https://www.amazon.com/Master-His-Emissary-Divided-Western/dp/0300245920/

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected].

Lenny may be an investor in the companies discussed.



To hear more, visit www.lennysnewsletter.com

Transcript

Click on a timestamp to play from that location

0:00.0

The business you're building, the team you're building, the way you're operating is the very

0:03.6

bleeding edge of how companies are trying to operate in this AI era. We have a head of AI operations.

0:09.4

She's just constantly like building prompts and building workflows so that I and everyone else

0:13.9

on the team are just automating as much as possible. What are some things that you believe about

0:18.0

AI that most people don't? I hate the headlines that are like entry-level jobs are taken away by AI. Whenever I see a kid with Chachabit, I'm like, holy shit, they're going to go so much faster than any other person that I've worked with. We have this guy. He made like a year's worth of progress in like two months because every time I sat down with him and told him, okay, here's how you tell a story, here's how you think about a headline. Like he recorded all of it, put it into a prompt, and he never made the same mistake twice. There's this sense. We're getting to a place where you don't have to write any code. Like, you have a product team, not writing code at all. No one is manually coding anymore. Organizations like ours, people who are playing at the edge, we're doing things that in like three years, everybody else is going to be doing. Today my guest is Dan Shipper.

0:55.0

Dan is the co-founder and CEO of Every, which is a company that is

1:00.9

at the very bleeding edge of what is possible with AI. Their team of just 15 employees has built

1:05.8

and shipped four different products. They publish a daily newsletter, and they have a consulting

1:10.1

arm that helps companies adopt the latest AI best practices. On their product team, their engineers don't

1:15.4

handwrite a single line of code and instead use an arsenal of agents who help them craft

1:20.0

requirements and build their products. Their editorial arm uses AI to publish better work faster,

1:25.4

and they even have a person whose entire job is to help every

1:28.5

employee the company become more efficient using the latest AI workflows. In our conversation,

1:33.5

Dan shares a bunch of tactics that they use internally to increase the leverage of their own employees,

1:38.6

his personal AI tool stack, the one predictor that he's found for whether a company will

1:43.4

successfully find huge productivity gains through AI, how he's found for whether a company will successfully find

1:44.5

huge productivity gains through AI, how he's building his company in a really unique way,

1:49.5

a bunch of predictions for where AI is going, and so much more.

1:53.5

If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting

1:56.9

app or YouTube.

1:58.2

And also, if you become an annual subscriber of my newsletter, you get a bunch of

2:02.0

amazing products for free for one year, including superhuman, linear, notion, perplexity, bolt,

...

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