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99% Invisible

The Age of the Algorithm

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 5 September 2017

⏱️ 21 minutes

🧾️ Download transcript

Summary

Computer algorithms now shape our world in profound and mostly invisible ways. They predict if we’ll be valuable customers and whether we’re likely to repay a loan. They filter what we see on social media, sort through resumes,

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% invisible. I'm Roman Mars.

0:05.0

On April 9th, 2017, United Airlines Flight 3411 was about to fly from Chicago to Louisville

0:11.3

when flight attendants discovered the plane was overbooked.

0:14.0

They tried to get volunteers to get their seats with promises of travel vouchers and

0:18.3

hotel accommodations, but not enough people were willing to get off. United ended up calling some airport security officers.

0:28.0

United ended up calling some airport security officers.

0:30.0

They boarded the plane and forcibly removed a passenger named Dr David Dow.

0:35.0

The officers ripped Dow out of his seat and carried him down the aisle the airplane,

0:39.0

nose bleeding, while horrified onlookers shot video with their phones.

0:43.0

No, this is your dog.

0:45.0

Oh my God, look at what you did him!

0:48.0

Oh my-

0:50.0

You probably remember this incident

0:51.0

and the outrage it generated.

0:53.0

The international uproar continued over the force removal of a passenger from a United Airlines flight.

0:59.4

Today the Airlines CEO Oscar Munoz issued an apology saying, quote,

1:05.0

no one should ever be mistreated this way.

1:07.8

I want you to know that we take full responsibility.

1:11.4

But why Dr. Dow? How did he end up being the unlucky passenger that United decided to remove?

1:18.0

Immediately following the incident, some people thought racial discrimination may have played a part,

1:22.8

and it's possible that this played a role in how he was treated.

1:26.0

But the answer to how he was chosen was actually an algorithm,

...

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