What goes into making the business daily podcast from the BBC World Service?

Well first we take a cup full of business news.

Naturally.

Then we add a healthy measure of technology.

Mmm.

Along with a pinch of exciting innovation.

Business daily from the BBC World Service.

Find out more at the end of this podcast.

BBC World Service.

From the New York Times, February 16th 2012, how companies learn your secrets.

I remember when I read that story and feeling fascinated, but second feeling quite disturbed.

Now I'd like you to listen to this carefully if you don't mind because the tale you're

about to hear helps to explain much of what we know or think we know about the modern digital

economy.

This is the writer and technology researcher Stephanie Hare recalling one newspaper story

written about a decade ago.

So the story that was in the New York Times was about the store target, which is a sort

of big American grocery store and so much more.

You can get almost anything at target very affordably.

What target did was it got very big on data analytics and it started profiling its customers

based on their purchasing habits.

And the story was that they started using their pregnancy prediction score mechanism where

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