Hello and welcome to Business Daily on the BBC World Service. I'm Sam Gruet. And I've got a question

for you. Think back to your last birthday. Where you gifted any toys? Lots of adults were. In fact,

figures suggest that adults buying toys for themselves are keeping the toy market alive. I probably don't want to fully admit to

myself how many thousands of dollars that it costs. Today, I'm on a mission to find out why, meeting

the manufacturers. Everything the monster takes one and a half to four plus hours, depending on the size.

The sellers. Every noticing that kids aren't into something, you can then hit up the adults.

And most importantly, the grown-up buyers.

I have so many soft toys, all kinds of different brands.

I just absolutely love them.

The adults saving the toy industry.

Coming up on business data.

I'm at the studio of Lisa Lee, a toy designer and creator based in Vancouver on Canada's

West Coast.

Hi, I'm Sam.

Nice to meet you.

How you doing?

She's the owner of toy brand Leather Monsters and of Boston Terrier Norman.

Hey.

Do I see it maybe as passing resemblance between Mr. Norm and some of the creations

you've got here? Yeah, I think any of the flat-faced dogs, they, my monsters started off

before I even had dogs looking like this. Lisa shows me around her home, where she's been making

toys for over a decade. And so this is a tabletop full of your creations that are ready to go.

...