The Ad Campaign

The Daily

The New York Times

Daily News, News

4.4 • 102.8K Ratings

🗓️ 4 November 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

By the time it’s over, this year’s race for president will have cost at least $3.5 billion. The single biggest expense will be campaign ads. Shane Goldmacher, a national political correspondent for The Times, discusses the story that each campaign has been using those ads to tell, 30 seconds at a time.

Transcript

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0:00.0	From New York Times, I'm Michael Bobarro. This is the Daily.
0:13.2	By the time it's over, this year's race for president will cost at least $3.5 billion.
0:26.4	Of that, the single biggest expense will be campaign ads.
0:32.5	Today, Shane Goldmacher, on the story that both campaigns have been telling,
0:36.9	30 seconds at a time, through those ads.
0:48.8	It's Monday, November 4th. Shane? hello?
0:57.3	Hello?
0:58.1	It's really nice to have you in a room, uncuddered.
1:02.6	By others.
1:03.3	By others.
1:04.0	Fantastic.
1:04.6	From the roundtable.
1:05.9	I'm glad to be here.
1:06.8	Yeah.
1:07.3	And, of course, I'm teasing the roundtables were great.
1:09.6	This episode, just FYI, is running on the day before the election. And for a very long time, we have wanted to tell the story of this campaign through advertisements that both campaigns have relied on to try to win over voters. And it feels kind of fitting that we're going to do that in the last 48 hours of the race
1:32.1	when everyone who has a TV, especially in a swing state, is being flooded with TV ads.
1:38.5	In your mind, what has been the story of advertising in this race?
1:43.7	I think the story of advertising has chiefly been about television advertising.
1:48.0	Still.
1:48.7	Still. So you might think in this social media era of Instagram and TikTok and Facebook and all of these other platforms,
1:56.3	that that would be the dominant way that the campaigns are spending their money, but it's not.
	...

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