The 97% Rule: How to Cut Distractions and Hit Your Goals This Year

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 20 January 2026

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I’ve made a move that might be the most shocking thing I’ve ever done… I unsubscribed from all the brands I love. Not because I hate shopping (I very much don’t), but because I realized something bigger. In this episode, Chris and I break down the concept of the 97% that is silently killing your biggest goals and how most of what’s pulling at you every day isn’t for you. I share how I’m reassessing everything that takes up my brain space, from inbox clutter to beauty routines, and why even “small” interruptions are secretly costing you hours of momentum. Get ready to choose what truly deserves your attention. Check out our Sponsors: Shopify - Start your $1/month trial at http://shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at https://SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to http://brevo.com/earn and use the code HAPPY to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at https://auraframes.com/ - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at https://www.blinds.com/ are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout. HIGHLIGHTS The decision I made that even Chris didn’t see coming. The 97% that steals your focus. How even self-care routines can become hidden stressors. How “harmless” distractions steal hours of your day. The mindset shift elite performers use to protect their attention. Ways to start deflecting distractions without burning out. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci

Transcript

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0:00.0	This podcast is brought to you by Shopify Northwest Registered Agent Ocea.
0:06.9	Bravo.
0:07.4	Sign up for your $1 per month trial and start selling today at Shopify.com slash happy.
0:13.6	Protect your privacy, build your brand, and get your complete business identity in just 10 clicks and 10 minutes.
0:19.8	Visit www. Northwest Registeredag agent.com forward slash earn free.
0:25.8	Give your skin a rest with clean, clinically tested skincare from Osea.
0:29.8	Get 10% off of your first order sitewide with code earn at Oseaamalibu.com.
0:35.3	Are you ready to take your business marketing to the next level? Meet
0:38.5	Bravo. Just head to www.brevo.com forward slash happy and take your marketing further with
0:44.8	Bravo and ORA. I've actually unsubscribe from every one of my favorite brands right now.
0:49.8	All of them. Every text, everything. But I did it for a really big reason I notice that it
0:57.2	just throws you off side it literally just takes your brain off of what you're
1:01.8	doing because it's another ping it's another ding it's another thing you see pop
1:05.6	up it's another email in your inbox and all of those things add up.
1:19.3	And we're back with another episode of He Said, She Said.
1:20.3	Guys, stop the press.
1:23.0	Real, like, I'm not even being funny.
1:32.5	My wife did something this week that I never, ever thought I would see her do in my entire life.
1:34.9	Lori, you have to tell them what the F you did.
1:38.1	I want to see if you're okay.
1:39.5	Do you need medical help?
1:40.5	What the F?
	...

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