Hi, it's Robin Sharma. Welcome to the Mastery Sessions.

Giant and loving and respectful

and gently passionate welcome to you for being here with me in this episode of the mastery sessions.

So this is going to be relatively quick and I think relatively strong and hopefully tremendously valuable to you. I'm going to actually walk you

through one of the exponential productivity routines that I teach at Personal

Mastery Academy. It's called the 1991 rule. Before I get into it I want to give you a little bit of context

for why I'm teaching it or sharing it with you here in this episode. So we do live in the age of dramatic distraction. Most people, and it's no judgment just

reporting, but most people really are addicted to their phones and there's a lot of

research showing that it is an addiction, the same part of the brain responsible for our addiction to technology, is the same center where cocaine addiction stems from.

And I say this with a lot of respect,

but there are a lot of very smart people in Silicon Valley

and at other technology hubs around the world

who really are single-mindedly asking themselves this question.

How can we create apps? How can we create games? How can we create platforms that

literally hook people.

And if you look at some of the social platforms, they are so brilliant.

Why?

Well, from a neuroscience point of view, they trigger and they dial right into our reward centers.

And that's why you see a lot of people,

whether it's in Rome or in a beautiful

at a fun NBA game, or maybe it's Paris, or maybe it's Paris or maybe it's a wonderful meal and rather than

experiencing the meal or the moment they are literally looking at who is

...