The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist

My First Million

Hubspot

Business, Entrepreneurship, Investing

4.7 • 2.9K Ratings

🗓️ 31 October 2023

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig’s backstory check out episode 95 (https://tinyurl.com/jwbb88sd). Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links: • Golden Hippo - https://www.goldenhippo.com/ • Craig’s first MFM episode - https://tinyurl.com/jwbb88sd • Pepsodent - https://www.pepsodent.com/ • Otis - https://www.otis.com/ • Lucky Strike - https://www.luckystrike.com/ • Vibram - https://www.vibram.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Transcript

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0:00.0	All right, I'm not jealous of many people on Earth,
0:02.1	but I think I'm jealous of Craig Clements
0:03.6	because not only is he built a successful billion dollar
0:06.4	company with no outside investors,
0:08.8	but he has made hit after hit after hit.
0:11.7	And I asked him to come up with a podcast,
0:13.7	he thought it was just gonna be a normal episode,
0:15.1	but then when we started talking,
0:16.9	I realized that I wanted him to give me a master class.
0:19.5	And when he's given it to me, he's given it to you,
0:21.1	which is to teach us the seven ways that he,
0:25.4	he as a marketer has sold over a billion dollars
0:27.7	of products online.
0:28.5	He calls these the seven human hijacks.
0:31.3	And he goes through example after example
0:33.4	of how great products and things that we take for granted,
0:36.8	like brushing your teeth or how people
0:38.8	eat bacon for breakfast.
0:39.8	Those weren't things people did back in the day.
0:41.6	It was guys like hit marketers that use specific tactics
0:45.3	in order to make those a thing.
0:47.5	And if you're an entrepreneur who's,
	...

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