The 7 Hottest Marketing Trends for 2021 #1633

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 28 January 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

The 7 Hottest Marketing Trends for 2021 In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021. [00:29] Communities are getting bigger and bigger; leveraging community as media. [01:57] Content updating will be a bigger hire than content creation. [02:55] Leveraging the power of AI for writing copy. [03:45] How length standards are changing regarding text-based and video content. [05:03] Solutions for automated accounts based marketing. [05:44] Adapting to the rise of voice search and voice commerce. [06:27] The rise of subscription-based business models and platforms. [08:00] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: community.com circle.so GPT-3 Copysmith metadata.io jetson.ai OnlyFans Substack Supercast Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it. Find it, check it out, and it's a great way to improve your low time.
0:50.4	All right, so today we are going to talk about the seven hottest marketing trends for 2021, and I will go first.
0:58.0	So what I'm really excited about right now is the aspect of communities getting bigger and bigger. So communities are nothing new, but it's a
1:07.2	trend that's coming back up again. So there are people that are venture capitalists that specifically
1:12.4	invest in community only companies.
1:15.1	You have companies like Community.com, which is more SMS marketing, but you also have companies
1:20.5	like Circle.so, which allows you to put your community inside. I just think if people say
1:26.3	having media is a form of leverage, I think building a community is something that is a super high form of leverage because once you get it going,
1:34.8	everyone just starts to feed off of each other's energy and I think it's something that's
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