The 7 Deadly Marketing Sins | Ep. #78

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 17 October 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly Marketing Sins 00:34 – Sin #1 – Buying paid links 01:19 – What happens when you get caught buying links 01:55 – Sin #2 – Not optimizing your ads 02:37 – Sin #3 – AB testing incorrectly 03:34 – Sin #4 – Not playing the long game on content 04:43 – Sin #5 – Basing decisions purely from AB tests 05:50 – You don’t want to have brand confusion 05:56 – Sin #6 – Being schizophrenic with your tests 06:20 – You have to be willing to stomach the pain 06:40 – SEO takes time! 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking 07:20 – No tracking means wasted marketing dollars 07:27 – That’s it for today’s episode! 3 Key Points: There is no shortcut to marketing. Everything takes time! The longer the content, the better it ranks. Marketing costs are inevitable, you have to be willing to stomach the pain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:56.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about the seven deadly sins of marketing.
1:02.8	Neil, what's sin number one?
1:04.7	Sin number one is buying paid links.
1:08.4	So if you buy paid links,
1:09.7	there's a lot of brokers out there
1:11.1	like texting brokers.com, etc. You can end up
1:14.3	skyrocketing and rankings pretty fast but what you'll find out is if you get caught
1:18.5	for buying links you will eventually get kicked out of Google or penalized and you won't get any
	...

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