This is Planet Money from NPR.

Mike Winkleman is a digital artist living in the suburbs of Charleston, South Carolina.

Among many other things, he makes a hot new kind of art investment object he may have heard

of, NFTs, non-fungible tokens.

And we'll get into the details about those a bit later.

Yeah, don't sweat it, we will unpack that.

And Mike is pretty famous at this point for making these weird dystopian internet art

things under the name People.

And he makes a lot of those.

Would you describe what the Beyond Meat image is?

Um, honestly, I don't even remember what that is to be quite honest.

You're ever going to have to describe it to me a little bit.

It looks like a kind of Martian lunar scape.

And it looks like they're kind of farming synthetic meat pigs with the head of Elon Musk.

Oh, with Elon heads, I mean, to be quite honest, some of it is just kind of like, I have no

idea what this even is.

And even though his work is super well known, Mike, aka Beeple had a problem that's common

to all artists who make digital work.

It is super hard to sell.

Beeple wasn't really able to participate in the traditional art market.

But a few months ago, Mike got a call from a guy named Noah Davis, who works at the esteemed

auction house Christie's of London.

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