Today we have the creator of our X Bar on the podcast. This guy started in his mom's

basement with five thousand dollars and built a protein bar that he sold five years later

for six hundred million dollars and he tells us the story of our X bar, his new protein bar, and why he's doing it again.

And we got to brainstorm with what are four other ideas that he thinks somebody could start today.

Trans, opportunities, white spaces in the market, and how he thinks about them, how he even

created our X-bar using the same process that he's going to outline today. So that's

this episode with Peter Wajal.

I feel like I can rule the world. I know I could be what I want to.

I put my all in it like no days off on the road.

All right, so here's how I want to start this.

You created this, this little bar, the

Rx bar that you made, I think, in your mom's basement

with you and your elementary school buddy,

you each kicked in $5,000 and five years later you sell it for six hundred

million dollars which is amazing yeah and now you're back and you're doing this

bar yeah the David bar which I've been eaten pretty religiously. All right, let's talk a little bit about

ARX bar and then David. I want to hear kind of this story. So we've, I think generally the story is out there,

so I don't want to make you rehash too much of it.

Can you give us like the cliff notes of the story and then I want to hear about a couple things.

You said you read one article on ink and forwarded it to Jared so I want to get latch onto that, but give us first just the Cliff Notes of Rx.

Yeah, so the Cliff Notes, you know, in Chicago, 2010, 11, 12 at the time,

like there's an emerging tech scene,

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