The 60/20/20 System To Build & Scale Multiple Businesses

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 16 October 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, I break down how to think about creating content with the hopes of it leading to sales, without the content being "right hooks" and sales pitches to everyone watching. It's important to build trust with the audience, earn credibility and ultimately bring value which will make people WANT to do business with you. Hope you enjoy!

Transcript

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0:00.0	Podcast Nation, before I get you into today's podcast, big announcement,
0:04.0	as you've probably heard at this point, because I had John from Stan on the show.
0:08.7	I'm an investor advisor to an incredible startup called Stan, stan.
0:12.6	Stan.
0:13.6	I'm sending you right now to GaryVee.com, GaryVee.com slash Stan.
0:19.1	Go check this out.
0:19.9	We've done a GaryVee Stan Store Challenge, which actually has a weekly call with me.
0:24.6	This is built for everyone who's been affected honestly by my overall content.
0:29.6	The tech stack, all these features and the minimal costs per month that Stan Store has built,
0:37.0	is really the tool that was needed for this world
0:39.7	that I envisioned when I wrote Crush It, when I wrote crushing it.
0:43.6	And this overall thing I'm thinking a lot about lately, which is the individual empire, right?
0:48.4	This creator entrepreneur slash entrepreneur creator-creator economy that I think is going to eat up
0:53.7	the oxygen oxygen very honestly
0:55.0	The thing that so many of you want in your life and the reason so many of you are not there yet is you've got the strategy for me
1:01.0	You've got the ambition within yourself, but you don't have the tools for you to fully maximize it and I believe you can find that at stand store, stand dot store, but specifically I want
1:11.6	you to sign up for it through my challenge because I want to get access with you and plus
1:15.7	there's a bunch of cool things. So if you want to go see those cool things, go to garyvee.com
1:20.6	slash Stan, STAN, now to the podcast. This is the Gary Vee Audio Experience.
1:29.4	So everybody, how's it going so far?
1:32.9	How's the day been going?
1:37.1	Great. Great, yeah.
	...

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