The 6 P's to a Profitable Membership
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 24 November 2023
⏱️ 39 minutes
🧾️ Download transcript
Summary
Rob shares his no-nonsense formula for building a profitable membership site in 2023. Covering everything from choosing your niche and platform to structuring pricing tiers and crafting sales messaging, Rob simplifies the process, so you can just get on and start to generate income. If you want to turn your knowledge into recurring revenue, this episode delivers an essential framework for monetising through membership sites!
Rob Reveals:
- Why you have to focus your efforts vertically in one niche rather than spreading yourself thin across multiple industries
- How he built his site from 3k to 10k members in 7 months doing short daily Facebook Lives
- Why what you do, what you know, and who you are represents three tiers of potential income
- The 6 P's for a successful membership site: Platform, Passion/Profession, Premium, Pricing, Pitch, and Promotion
- How to minimise subscriber churn
- The "story bridge offer" framework to warm up an audience before selling
BEST MOMENTS
"I don't need a fucking DJ. All I need is you and me and a campfire."
"If you cannot make a profit...it's called a hobby."
"I've done 4,500 videos before I launched my membership site and didn't make a penny."
"At 9.99 they've got permission to [purchase] on their own."
VALUABLE RESOURCES
bit.ly/Robsupporter
rob.team
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
See omnystudio.com/listener for privacy information.
This show was brought to you by Progressive Media
Transcript
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| 0:00.0 | To run a business in 2023, you need a Jobe, an iPhone, and no skeletons in your closet. |
| 0:08.7 | I've got 45 minutes and about 900 hours worth of content to get in. So I'm going to get straight in. No |
| 0:16.1 | intros, no thank yous, no fuck yous, let's just get straight in. So I would |
| 0:21.5 | recommend that you get something to take notes on |
| 0:23.9 | iPad, iPhone, old school pen and paper. I've been supporting Matt for many years as |
| 0:29.9 | he's been building out what is a fantastic event to make sure that we're |
| 0:35.1 | representing in the UK events in business and marketing that obviously are more |
| 0:41.0 | successful in America. |
| 0:43.0 | So before I start, let's give Matt and the team a huge round of applause, please. |
| 0:47.0 | Okay, so to run a business in 2023, you need a Jobe, an iPhone and no skeletons in your closet. |
| 1:02.0 | So I think people overcomplicate making money and growing a business. |
| 1:08.0 | And imagine 30 or 40 years ago the problems of growing a business were very different. There wasn't enough |
| 1:16.7 | information out there and information was slow. Like imagine like social media and reaching an audience when all you have is a |
| 1:27.2 | pigeon to send. So everyone's like, |
| 1:32.6 | I'm fuck my life! |
| 1:34.8 | But we've sort of lost the way our bit in humanity right now. |
| 1:38.6 | That there is so much opportunity |
| 1:41.6 | that your challenge is not what to do it is what not to do. So you |
| 1:49.1 | should write that down not what to do what not to do. So the thing you get with me is something different each time. |
| 1:58.8 | So everyone's like, well, where's your PowerPoint? Fuck! |
| 2:03.0 | Powerpoints are so 1985, come on. |
| 2:08.0 | So many speakers have their one click-y-click presentation not knocking any and then past or present or future |
... |
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