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The Playbook With David Meltzer

The 5 Steps of Selling

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.9 • 1.9K Ratings

🗓️ 3 February 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

5 STEPS TO THRIVE IN YOUR BUSINESS: Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. Thrive: Make a lot of money, help a lot of people, and have a lot of fun!

Transcript

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0:00.0

This is the Playbook. I have paid a shitload of dummy tax to figure this out. I lost over

0:08.0

$100 million figuring this out. And it's so simple. But remember, things that are simple to do

0:16.8

are also simple not to do. And that's why so many people don't do them.

0:23.1

So the number one thing that you have to learn to do

0:25.6

if you want to make a lot of money,

0:27.3

help a lot of people and have a lot of fun,

0:29.2

is to stimulate interest.

0:32.5

Stimulate interest.

0:33.5

What does that mean?

0:34.3

That means everywhere you go in person on the phone via email and media, social and traditional media, you want people what, to call you back? It's that simple. So many people try to stimulate interest by overselling back in, selling, lying, line manipulating and cheating, selling where there is

0:55.9

no reason to sell because you haven't met somebody where they're at. All you want to do in person

1:01.8

on the phone via email, social media and traditional media is figure out statistically how I can

1:07.9

get people to get back to me. That's it. How can they connect to me? I've seen so many

1:14.1

bad voice messages, emails, DMs trying to sell to me with no credibility and emotional attachment,

1:22.0

and then they wonder why nobody gets back to them. The easiest fastest statistically successful way to sell more is just

1:31.5

get people to get back to you. You don't have to improve your skills, your knowledge, or your

1:36.6

desire if you can get more people to get back to you. Over 90% of the people don't get back to

1:43.2

you. Whether you email't get back to you.

1:44.3

Whether you email you, talk to you, no matter what commitment, media doesn't matter.

1:50.8

So for example, if one in a hundred people are getting back to you today, all you should

1:55.3

be practicing is get two people to get back to you today.

1:58.6

You've just doubled your sales. Everything I have is mathematically based.

...

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