The 5 Steps of Selling
The Playbook With David Meltzer
David Meltzer, Entrepreneur.com
4.9 • 1.9K Ratings
🗓️ 9 December 2023
⏱️ 13 minutes
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| 0:00.0 | That was incredible. |
| 0:01.0 | That was like a four-year university degree in 20 years. |
| 0:04.0 | It was great seeing you. |
| 0:11.0 | Since we talked, business has doubled. |
| 0:16.0 | The tip that you gave me about studying my schedule for five minutes per day, and that's helping so much. I'm in full control of my time. Everybody in the business is going to start doing that. So I just want to give a huge shout out to you. Thanks a lot. Have an incredible day. What's the one thing you wish you could do in your life? The one thing I wish I could do, I wish continual growth would blow up. You want more money? You want more success in your company? Yeah. All right. So then I'm going to give you something. You need to be a student of your calendar every day. So I need you to take a minimum of five minutes a day. And I promise you, if you take a minimum of five minutes a day and you study your calendar, what you do in person on the phone via email and media, radio print TV and social media, if you learned asking the track by being a student in your calendar, studying the white space of your calendar, keeping a better balance, five minutes, that's all I'm asking. Five minutes a day, you will double the amount of money you make in an accelerated man faster than you ever |
| 1:11.8 | believe. Can you see any reason you want to do it? Can you see any reason? Just give me five minutes a day to study your calendar. Can you see any, right? That's an emotional connection. So I'm getting into what you like and what you don't like, what you want and what you don't like. So how do we do that now the selling side you got the value side once you got the value now you're |
| 1:29.9 | saying Dave go out there and and what you don't want. So how do we do that? Now the selling side. You got the value side? |
| 1:27.8 | Once you got the value now you're saying Dave go out there and hand a hundred dollar bills and |
| 1:32.8 | ask for 20 back. Even if you do that you still have to know how to sell. So here's the five steps to |
| 1:39.8 | selling. Number one stimulate interest and separate it from everything else. Stimulating interest |
| 1:45.9 | is not the sale. How many of you have ever bought off of a phone message? So you got a |
| 1:52.9 | phone message? Have you ever bought anything hung up from a phone message that said, oh shit, |
| 1:57.0 | I'm dialing up. Here's my credit card, hit six. But how many phone messages you have |
| 2:02.4 | are people selling to you? Right. It's a waste of fucking time. Because they haven't learned |
| 2:07.3 | to stimulate interest as a separate component from selling. Stimulating interest has one goal |
| 2:12.2 | and it's diverted by two things. One, availability. If the person's available, I can stimulate interest. |
| 2:20.3 | Two, unavailability. If someone's unavailable, this is why it's not a sale, because the |
| 2:26.3 | objective of stimulating interest of an unavailable person is to get them to call you back |
| 2:32.3 | and become available. Now, right, I can stimulate interest. |
| 2:37.8 | So it's a duality, a different duality. |
| 2:40.6 | Millions of people every day are cold calling |
| 2:42.9 | and they haven't understood the objective of a cold call. |
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