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Marketing School - Digital Marketing and Online Marketing Tips

The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 26 April 2020

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020. [00:32] Output for output's sake; you need an audience to have reach. [01:13] Links do not work as well as they used to! [01:48] Losing track of your numbers — you need to keep an eye on your analytics. [02:32] Reusing content from different platforms; post manually on each! [03:30] Lack of engagement and response breaks down the goal of community building. [04:12] That is it for today! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gary V Sprout Social Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.3

instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

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you got to look at your paid speed time.

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The faster your website loads, the better off you are.

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With Google's core vital update,

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that makes it super, super important

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to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

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that Eric and I use, Dreamhost.

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So just go to Dream Host or Google it.

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Find it, check it out, and it's a great way

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to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're going to talk about the five social media strategies that you should stop doing in 2020. So I'll start with number one. Number one is output for output sake. So I'll give you an example of this. A lot of people out there, the Gary V's of the world, they're saying you need to publish a lot of content, you know, 50 to 100 pieces a day. and I agree with that to an extent and that's one piece of it.

1:15.9

You need to have good output out there but if you're just publishing output for output

1:19.8

sake and you don't have an audience yet you are not thinking about the strategies that are going to take you forward.

1:25.0

Because if you keep publishing and you have no reach,

1:28.0

how are other people supposed to find the content that you're putting out?

1:30.0

How are other people supposed to become affected by your

1:32.6

brand so you have to think beyond just publishing output putting out content

...

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