If there's a difficult conversation that you need to have, I'm afraid, I'm scared, I'm worried, then you're being a loser.

You're not being the man that you can be.

Now there's a right and wrong way to do it.

You can have those conversations with kindness to go back to point number three.

You can have those conversations with discernment to go back to point number four.

But if you can't have a real conversation

with the way that, with your wife about the way that she's showing up or with your employee

about the way that they're performing or underperforming, what kind of man are you?

Men, we all know that guy who is strong, who is capable, who is successful, who is bold,

who is courageous, who has the life, who has the income, who has the wealth, who has the

connections, who has all of the things that you and I want as men. And most of us chalked that

up to the X factor. That guy has it. That guy has the X factor. You can feel it when the guy walks in the room. There's a palpable difference in the way that the people around him communicate, how they respond, how they react, how they behave.

And while most of us spend our times spinning our wheels about how that man has this unattainable X factor,

it really is a very simple formula that too many men in my summation in my analyzing this over a decade of doing

this work have overlooked and the X factor which is this mystical force that so many men just

have innately and that so many men can't obtain through their

efforts, it's not that at all. It's a very simple formula. It's a formula that you can incorporate

in your life to be more influential, to be more bold, to be more courageous, to have more

of what you want, to inspire others,

to achieve your dreams and your desires and your outcomes.

And there's really just about five things, five mindsets that you need to incorporate in your life

to have the type of life that you want, the relationship that you

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