I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

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So my name is Carl. I'm founder and CEO at Cummilaio. And for the last 15 years, I've been living and breeding business intelligence.

I started my career mainly for larger corporates, crunching numbers for years,

analyzing data for years up until the moment that

I realized that I wanted to bring the power of data-driven decision-making to all, not

just to business analysts, but really to everybody.

And moreover, I wanted to bring those insights to the places where we're making the decisions. So inside the applications

where we're making these decisions. And so around seven years ago, I created a company

called Kumailio. We're a building block for any web platform that wants to offer analytics

and dashboards to their end customers. So you can help them make better data-driven decisions.

Excited to be here to talk about some lessons learned along the way, but also to share some

of the research we've done with the company.

So let's see.

Before I start, one thing that I do want to get out of the way is when we're talking

about customer analytics experience or client-facing analytics, I'm talking about you as

...