Hello and welcome. My name is Gino Barbaro, one of the co-founders of Jake in Gino. And in this

how-to video, we're going to be discussing something that is not sexy by any stretch of the

imagination. It's managing your rentals.

And more importantly, we like to call it the four P's of managing your rentals.

And if you're violating one of these four P's, then you're going to have a problem.

Because at the end of the day, multifamily is all about selling time.

If your rental is empty, you're losing money.

Quick example, 30 days in a month, let's see you're getting 900 bucks for your apartment rental.

That means you're getting $30 per day.

If you're vacant for two weeks, 14 days, do the math.

At 10 days, you're down $300. So it's incredible. When you start looking at it from that perspective,

if you don't have that urgency or you can't locate the problem, you're leaving thousands and thousands of dollars on the table.

So let's go through the four P's.

And as I mentioned these four P's,

you may be saying to yourself,

Gino, you're talking about multifamily,

but these really cross over into various other businesses

because business is business.

And multifamily, if and when done properly,

is a scalable and optimizable business.

That's what you need to understand in multifamily.

The first one is people.

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