The 4 Pillars of Success to Get Booked & Paid to Speak™ in 90 Days with Erick Rheam

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 7 January 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“All that matters is that you show up, and that you’re consistently doing it, because if you do it on a regular basis… you’re going to get better at it.”

"How do I find and book more paid speaking gigs quickly?"

"I'm just starting out, what should I prioritize right now?"

Here at TSL, we hear those two questions from speakers more than anything else. Whether you've never gotten paid to speak or you've been speaking for years, there's a good chance you're looking for more paid gigs. And if you're like most business owners, you don't have a lot of time to invest in building a new business without seeing some results.

This week, Erick Rheam is here to break down the four pillars of success that you can use to jumpstart your speaking business and start booking paid gigs in as little as 90 days or less. Erick breaks down what really matters if you want to be a successful speaker, including long-term goals, testing the market, your CRM, efficiency, accountability partners and consistency. Finally, Erick gives you some practical ways to evaluate where you stand in your speaking career.

This episode is a simple, practical roadmap to launching a speaking business and getting paid gigs in a short period of time — no matter how much speaking experience you have right now. If you don't make time for any other podcast episode this month, make sure you listen to this one. We'll see you out on the speaking trail!

You’ll learn:

How to evaluate the next steps for you as a speaker
The easiest way to prospect gigs
A game changer towards your growth
Why you need to build off your momentum
Why you should never push off your daily tasks
How a “power hour” works
And much, much more!

“If you want to be a successful speaker, you have to be consistent.”

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.4	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. By the way, it's funny to me when people come to us and are like, they want us to be, they almost get disappointed. It's not more complicated than it is. Success is not complicated. Success is being hyper focused and doing the right things, right? Prioritizing right things, and do it on a consistent basis.
1:12.6	That's what success is. And we've got to, we have it dialed down. It's a gift that we give you by
1:17.2	keeping it as simple as we possibly can.
1:28.8	Hey, what's our friends? Grant Bolden here. Welcome back to the Speaker Lab podcast. Hey, what's that, friends?
1:29.4	Grant Bolden here.
1:31.2	Welcome back to the Speaker Lab podcast.
1:33.5	Hey, excited for today's conversation.
1:39.2	Having back one of our favorites, Mr. Dr. Eric Cream, back in the house here, who has been by far the highest number of episodes that we've had as a guest here on the show. And so Eric, always good to have you back, man. Graham, I'm so glad to hang out with you. As we speak right now, we got our first snow up in New York. So as maybe you definitely know, maybe some of the listeners know, we relocated to New York, because that's what you can do when you're a speaker. You can live anywhere. And my boys are now at the United States Military Academy. So we bought a house a mile from the gate. Now, before you call me a helicopter parent, all right? We just, I'm, I graduated from the Academy. So I have a lot of friends up here. I wanted to experience New York. It's just a home base for me. And I'm enjoying it. But anyway, we're going to be spending Christmas in New York this year. We're excited about that. Grant, how are you doing?
2:19.3	I don't know if you're justifying that helicopter parent stuff to yourself or to us or whatever. But nonetheless, man, hey, it's cool. Follow your kids to school and, you know, keep that umbilical cord tight. I'm doing well. And I'm excited to record this today because one of the things we've been we've been thinking about is that you know
2:34.6	there's a lot of variables and factors that go into what makes a speaker successful and so so many
2:38.9	speakers that come to us here at the speaker lab are just saying like hey you guys teach people how
2:43.0	to get booked and paid to speak I want to get booked to pay to speak and I want to do it as fast
2:46.6	as possible and there are certain parts of the process that you can expedite and speed up as best as possible. You know, when people ask, how long does it take for someone to get booked and made to speak? The answer is honestly, like it depends, which is an awful answer, but despite it being the true answer. And oftentimes I always replies that it's kind of like if you wanted to lose 10 pounds, how long does it take to lose 10 pounds?
3:07.6	Well, it depends. And oftentimes it depends ultimately on like the work and effort and energy that you put into it. And so for one person, it could take a couple days. I don't know if that's healthy or not, but I guess you could hypothetically do it. And for others, it may take weeks or months or even years, but ultimately it comes down to you and the work that you put into it. And so while there are a lot of
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