The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 25 January 2022
⏱️ 41 minutes
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Summary
To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), and Stacy Brown-Philpot (TaskRabbit).
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Transcript
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| 0:00.0 | Real leaders don't back down when the stakes are high. They innovate. They push forward, |
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| 1:01.3 | Spacecraft commander Jim Lovell says Odyssey is go. He will be at T minus 30, T minus 25 seconds |
| 1:07.6 | and counting, and Apollo 13 is go. |
| 1:12.2 | Nine, eight. |
| 1:14.0 | Ignition sequence has started. |
| 1:20.0 | Six, five, four, four, three, two, one, zero. |
| 1:21.5 | We have a mid-time. |
| 1:22.5 | The clock is running. |
| 1:23.7 | KAP 11th. |
| 1:25.9 | Shaw program. |
| 1:33.8 | It's April 11, 1970, and NASA's mission to the moon has just lifted off from Kennedy Space Center. |
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