The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 7 July 2020
⏱️ 42 minutes
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Summary
To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.7 | So search for rapid response in your podcast player and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:34.0 | Spacecraft commander, Jim Lovell says, Odyssey is go. |
| 0:37.0 | He will pass T-minus 30, T-minus 25 seconds and counting and Apollo 13 is go. |
| 0:43.0 | Nine, eight, ignition sequence has started. |
| 0:47.0 | Six, five, four, three, two, one, zero, we have committed two, one, 3 2.1.1.0. |
| 0:54.0 | The largest running K-E-11. |
| 0:57.0 | It's April 11th, |
| 1:00.0 | 1970 and NASA's mission to the Moon has just lifted off from Kennedy Space Center. |
| 1:07.0 | A year earlier in 1969 the world had paid wrapped attention to Apollo 11, but the |
| 1:18.9 | moonshots are now becoming almost humdrum. |
| 1:23.0 | However, a troubled planet's attention |
| 1:25.5 | is about to snap to Apollo 13. |
| 1:28.1 | Okay, Houston, we've had a problem here. |
| 1:31.1 | This is Houston, say again, please. You probably know the story of Apollo 13 from the movie starring |
| 1:33.0 | you're going to be about a problem okay stand by they got a problem |
| 1:38.0 | you probably know the story of Apollo 13 from the movie starring Tom Hanks. But what you're |
| 1:45.4 | hearing is the actual recording of astronauts Jim Level, John Swigert, and Fred Hayes. And I wish today you're looking out the, |
| 1:55.0 | that we are bending something. |
... |
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