Welcome to the disruptive entrepreneur podcast.

What does the word disruptive mean to you?

It means going beyond the ordinary, going beyond the status quo.

Not thinking in the conventional way, not just sort of following the herd

Disruptive means taking things up, you know? Disruptive entrepreneur is somebody who sees the problem and embraces the problem with a new way

Shake up and awakening.

Quality will take care of itself

and you'll go for being disruptive but also profitable.

When you use your reservoir of talent,

when you love what you do, then you disrupt.

Mix it up, change it up and dominate and now your

host eight times best-selling author and double world record holder

Rob Moore.

Hi it's Rob Moore here and welcome to the Disruptive Entrepreneur Podcast,

the three types of brand

and how you build and integrate them.

So I think there are three main types of brand,

the company brand, the product brand, could also be a service, and the personal brand.

So if you think Apple is the company brand, then for example iPhone is the product brand and

Steve Jobs is the personal brand if you think Nike is the company brand then

for example,

Nikeer Jordans is the product brand,

...