You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

According to Harvard business, more than 75% of startups fail, but your venture does not

have to be part of this statistic.

The focus of this podcast is always to help you make that first or next step in your

business the right one.

So to help ensure that this happens, today's guest is Tom Eisenman.

Tom has been a Harvard Business School professor for the last 24 years.

During this time, Tom has guided over

1,000 Harvard business students and alumni as they launched their new ventures, including

Stitch Fix, Cloudflare, and Oscar Health. However, along with these many successes, Tom has seen

his share of failures. For this reason, Tom wrote the book titled Why Startups Fail. In this book,

he does a deep dive into the most common reasons for startup failure,

which is a topic that most have never covered.

For resources that we mentioned during this episode, please visit CreatingAbrand.com

slash 090.

And now get ready to learn how to avoid some of the most common failures in startups.

Here is my conversation with Tom Eisenman.

Tom, welcome to the Creating a Brand podcast. So excited to have you here with us today.

Alex, great to be here. Thank you very much. Definitely. You know, your publicist sent me a pre-release

copy of your book and I got about halfway through the introduction. I closed the book, emailed her back saying I had to have you on as

a guest. That's how quick I was able to tell that you're going to be a great fit for this show.

...