You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe. Have you intentionally created your business's avatar?

By defining and knowing this single most ideal customer, you're positioning yourself

for uncommon success in your entrepreneurial journey.

In this episode, I'm bringing back a prior guest to the show and podcasting legend, John

Lee Dumas.

He's the host of Entrepreneurs on Fire, and he's also the author of The Common Path to Uncommon Success.

You'll be able to tell from our conversation today, JLD is beyond passionate about this book.

And that's because he has called this his exact roadmap to all of his success.

And creating an avatar is one of the key principles that you'll find throughout the book.

For links to resources that we've mentioned during this episode, please visit CreatingAbrand.com

slash 089. Now, let's not wait any longer. Here's my conversation with my friend, John Lee

Dumas. JLD, welcome back to the Creating a Brand podcast. Alex, pretty fired up to be here,

brother. Love the vibe, love the energy,

looking to add some value to you in your audience today.

Awesome, man, appreciate it.

You're only the second person to ever come back as a guest,

a second time around on creating a brand.

So really excited to have you here today.

And also, I believe congratulations are in order.

You recently got engaged to Kate Erickson.

Congrats, man. congratulations are in order you recently got engaged to kate ericson congrats man ring on that finger

...