So Brian, you've helped hundreds of people buy businesses through Action Academy. And I know you've

seen some wild stuff. What are people getting completely wrong about business acquisition?

Because I feel like there's this like fantasy version of buying a business that gets sold online.

And then there's the reality you actually live through. And I'm just wondering for you,

like, what's the biggest gap between those two things? So where do people go wrong business buying? Because this is something candidly we've ran into

in Action Academy. Like, we've had some people buy some stinkers. And we were just, like,

kind of throwing our hands up wondering, like, what the heck's going on? And the reason I admit that

is because, you know, anybody that acts like they've got the

perfect answers, like, online, that's the facade. It's false. We all learn and we all grow. And so in

the beginning, I thought, like, just the buy alone was the answer. You know, I was like, okay,

if we just buy a deal correctly, then great. We're good. But there's one critical part of underwriting that we

missed that is tanked two deals. And there was also a whole other like framework and a formula that we

missed that will help a lot more people. And now we know how to integrate this and implement this

in our business and it's going to make us freaking unstoppable. And it's also going to help the people that need some help now. So the first thing that we didn't underwrite

for was what I call just like no assholes. Let me explain. So the deals were good. The deals

made sense. But the seller was an asshole and the seller was low integrity. And especially for a local

business, we had one

person that bought a um i think it was the property evaluations business and the seller was like trying to sue her

because she was like yeah i got a good deal and he was so butt hurt that she was talking about how she got a

good deal that he was trying to sue her and like drag her name through the mud then the same thing happened

with another guy but i mean the guy was just like a huge asshole and he made a huge stink of it through the town and he knew a lot of people and it just was an absolute dumpster fire. So like my general rule of thumb now is I don't care how good the business is if the seller is an asshole, like I'm not buying the business. And I'm not not one I'm not one any of our people to buy

the business now there's another sophisticated person that can come in and take on that challenge

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