All right, family, listen, we're about to get something good.

Listen, before Tinder, before Bumble, before swiping left and right,

people still had the same problem.

How do I find somebody?

Right? And at first, it was families arranging marriages.

Then it was like professional matchmakers who made their living introducing people.

And whether they got paid in cash or gifts or even reputation or status, matchmaking

has always been a business.

So this isn't just a story about love.

This is a story about money.

About how every era found a way to monetize human connection.

And as entrepreneurs, there's a lot we can learn from this.

So let's get into it.

For centuries, the business of dating was really, it wasn't really dating at all.

It was marriage arrangements.

So like in a Jewish community, for instance,

you had a Shatchen, I think it's called a Shadchen, right?

It was like a professional matchmaker who,

they were compensated when the union was successful.

So if you get married, then you paid a guy.

In India, families relied

on intermediaries or like community leaders or elders who received gifts or payments for arranging

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