The 2026 Boutique Hotel Blueprint | Brad Lea E502
The Rich Somers Report
Rich Somers
5.0 • 1K Ratings
🗓️ 12 May 2026
⏱️ 45 minutes
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| 0:00.0 | I believe that boutique hotels will be the next big thing in two to three years. Airbnb's going |
| 0:04.9 | away in a lot of markets around the country. Like, that's the old man's game. This is the new man's game. There is no doubt, Brad, when we go to exit that these buyers are going to pay a multiple and a premium. I want to build a billion dollar thing with Summers Capital. That's my goal. If you are a real estate investor and you are not using AI, you're leaving a lot of money on the table. At 33, I knew |
| 0:22.8 | nothing about business for real estate. At 36 years old, I knew nothing about the content game online. And today we got a top 1% business real estate podcast. And I didn't start posting content until three and a half years ago. And so if you're listening right now and you feel stuck, it's like, hey, it's never too late to reinvent yourself. Things can change really quickly if you get in the right rooms and you're willing to bet on yourself. And so my |
| 0:42.2 | biggest takeaway, looking back, Brad, is this. What it is, Brad Lee, back again with another episode |
| 0:50.5 | of dropping bombs today in the studio, folks folks i got a real live entrepreneur that's |
| 0:55.4 | been there done that and i was doing some big shit so pay attention richard summers back in the house |
| 1:00.7 | what's happening uh rich summers back in the house my man bradley i'm doing amazing i never go |
| 1:05.4 | you don't like rich no i don't like it i don't like it uh cause me my man rich summer's in the |
| 1:10.6 | house because you want to be rich uh that's not richer. That's part of it. How about just lose the D in your richer Summers? Yeah. My dad, he's also a Richard. He goes by Dick. I'll never go by that. Why would you? Why would he? I've always asked that question. Why would any Richard go by dick? But back in the day, that was the thing. Yeah, I don't know why. I held your death. He is 82 years old. That's why. That's why. Back then, it was that's what you did. Yeah. So last time you were here, dude, you were you were, you were hustling and whatnot. Now you're buying and running hotels? Yeah, we're buying and |
| 1:46.0 | operating boutique hotels. We had, when I first came on the show three, three and a half years ago, |
| 1:51.1 | we just bought our second hotel. Today, we own and operate six hotels. We got a phone with |
| 1:56.1 | Summers Capital. And we're going to put 10 hotels total into this phone. Our investors are diversified across |
| 2:02.2 | all the hotels, passive income, tax benefits, upside on the back end when we go to exit. And we're |
| 2:08.1 | taking advantage of all the tightening Airbnb regulations, the 40 million retiring baby boomers |
| 2:14.2 | that are happening across the country right now. We saw what happened in New York City. We saw what happened in San Francisco. We saw what happened in Los Angeles. I live in |
| 2:21.3 | San Diego. They slash the Airbnb supply in San Diego from 17,000 Airbnb listings to 5500. And as this |
| 2:28.7 | happens and continues to occur across the country, it's bringing all the demand to the boutique hotels. The days of the |
| 2:35.5 | millennials that Jen's years wanting to go travel and stay at the same hotels, the big box-branded |
| 2:39.7 | hotels that our parents and our grandparents once loved, the Hyattes, the Marriots, the Hampton Inns, |
| 2:45.4 | those days are over. And so these millennials that Jen's years want to go stay at these |
| 2:50.1 | vibe experiences, these small boutiques |
| 2:52.5 | that have these Instagramable experiences that they can share with their friends. |
... |
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