The 2025 Organic Content Strategy That Actually Works
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 10 July 2025
⏱️ 29 minutes
🧾️ Download transcript
Summary
AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy needs to evolve in 2025. From cheaper, faster production to shifting audience expectations, this episode dives into what’s working now, what’s outdated, and how to stay relevant without burning out. If you're creating content, leading a brand, or navigating AI's impact on marketing, this is your blueprint.
Transcript
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| 0:00.0 | I'm sure it is not lost on anyone how much advancements we're seeing in the AI space. |
| 0:07.0 | And I'm sure it's creating a lot of anxiety and concern, I'm sure, for a lot of people in our industry. |
| 0:14.0 | And the truth of the matter is, it's super real. |
| 0:17.0 | Like, we can be self-serving and selfish and hopeful |
| 0:21.6 | and delusional grounded in our self-interest |
| 0:26.6 | about why it's not this or is it ethical |
| 0:30.6 | or that you know emotionally ideological |
| 0:33.6 | but like the reality is like we are going to be making one hour videos for $4 that take 19 minutes |
| 0:44.2 | and that used to cost $800,000 and nine months and this has a higher likelihood of working |
| 0:52.8 | than what we all do. |
| 0:54.2 | I mean, this is like, I feel so interested in that |
| 0:59.5 | what I've been talking about, which is like, |
| 1:01.0 | hey, social media is real, |
| 1:02.8 | and like we have to stop putting television |
| 1:06.3 | or bad reporting or awards on a pedestal. And now I feel like what I was talking about |
| 1:13.0 | is like minor leagues compared to what I think were happening. |
| 1:17.1 | What's about to happen. |
| 1:18.2 | However, what I would say is |
| 1:19.9 | what I've been talking about |
| 1:22.1 | will play out again in this AI forward world, |
| 1:26.0 | which is if you are not common sense |
| 1:29.7 | centric if you know we talk about cons this is like I want to talk to |
... |
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