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It is Monday, November 3rd. Two of the most dreaded words in Hollywood are franchise fatigue.

The modern movie business and increasingly TV is built on repeatable franchises,

properties that the audience knows and they can come back for year after year over and over.

But lately there have been major signs that audiences are kind of getting sick of what Hollywood

has been peddling over and over.

Everything from the decline of Marvel movies and other superhero properties to IP failures

this year, like the third Tron movie and the fifth Karate Kid movie and recent horror

misfires like Megan 2.0 and the Exorcist debacle. The hierarchy of franchises seems to be

remaking itself post-COVID.

Even established and reliable franchises like Jurassic World and John Wick,

they've been showing their age a bit.

And they're being replaced by new franchises.

Not as many of them, of course, but there are new ones.

So if you were starting a studio today and money was no object, you're David Ellison,

which franchises would you bet on? That's what we're doing today with Lucas Shaw from Bloomberg.

We've done IP drafts in the past. This one is slightly different. We're picking individual

properties. So you can't pick Marvel, you can't pick DC. You need to pick franchises like

...