This is the Gary V. Audio Experience.

When I think back to 2008, when I think back to even a blip in 2014-15 for different

industries, it was so fascinating to me how many people used the concepts of creating

content or executing perfectly on the internet, both Google, social and general internet,

how much that created from an opportunity standpoint.

So what I really, really want to talk to you about is what's the punchline of the conversation

you're having with yourself right now with what you're dealing with.

You know, I think what I see happening overall.

So just for context for the room, VaynerX, the company that I run, as you can see, has

a lot of businesses in it.

Obviously VaynerMedia works with the Pepsi's and the Procter and Gamble's and things

that nature.

And that's going to have a very different strategy and mindset than a lot of people in this

room.

So Sasha Group, if you see it there on the screen, that's named after my dad, Sasha.

And that is an agency that works with SMBs and businesses that generate half a million

dollars to ten million dollars.

And that's been probably the most exciting part for me over the last nine months because

the stakes are so much higher.

When Coca-Cola loses a little market share, it is what it is.

You know, when we lose 20, 30, 40, 50 percent market share, it's a huge impact on our actual

life.

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