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The Town with Matthew Belloni

The 2022 Directors Draft

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3847 Ratings

🗓️ 14 November 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

Imagine you are the head of a new film studio with an unlimited budget. Who are the movie directors you would pay the most money to sign for the next 20 years? Matt and Bloomberg’s Lucas Shaw put on their studio-head hats to each draft a team of directors for the next two decades in Hollywood. The goal is commercial success—who will make the most money? Host: Matt Belloni Guest: Lucas Shaw Producer: Craig Horlbeck Theme song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

An Instagram post gets an unexpected boost.

0:03.0

A TikTok catches in the algorithm.

0:05.0

Sometimes that's all it takes to launch someone into internet fame.

0:09.0

But then what?

0:11.0

This blew up is a new podcast documentary that reveals how social media stardom is made.

0:16.0

It's a different kind of fame.

0:18.0

That's not always as glamorous as it looks.

0:20.0

From Spotify and the

0:21.8

Ringer Podcast Network, I'm Alyssa Boresneck. You can listen to this blew up on Spotify or wherever

0:27.2

you get your podcasts. Being a marketer is no sweat. You just have to manage dozens of channels,

0:34.3

launch hundreds of campaigns, score thousands of leads and, Okay, fine. It's a lot of sweat.

0:38.7

Unless you have HubSpot's AI-powered marketing tools to help you do all that and more.

0:43.0

Get started at HubSpot.com slash marketers.

0:47.1

It is Monday, November 14th.

0:50.2

So let's say you just bought a movie studio.

0:52.9

Congratulations. This is a horrible business.

0:55.5

Actually, it's not horrible.

0:57.4

It's just really tough and it's getting tougher.

1:00.1

This probably means you're a billionaire or you've got access to money

1:03.0

and you're now assembling an all-star filmmaking team.

1:07.1

You've got five picks to make the best team possible,

1:10.1

which will make the most successful films, meaning profitable, not the highest quality, reward winning, or even good.

...

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