A lot has happened since the 2022 crypto bowl.

From American public media, this is Marketplace Tech.

I'm Megan McCarty-Karino.

Hard to believe it's been just a year since crypto ads made a splash in the Super Bowl.

There's a whole lot has gone down and down and down in crypto since then.

I got journalist and author Jacob Silverman on the line to look back at some of the big

moments from the crypto bowl that might not have aged so well.

We started with one of the more obscure commercials from the trading platform, E-Toro.

Not a super high concept one, but my producer Daniel Shen, I think, gave the best description

I could give, which is it's like a bunch of people who are high on crypto floating

off into the sky, like Mary Poppins.

Yeah, weird sort of utopia.

Although it does look ominous at the end, that kind of cloud of people.

Yeah, it could be a disaster movie in the making.

Okay, next up, we've got the exchange crypto.com ad featuring LeBron James and a digitally

rendered younger version of himself.

There's the hype too much.

Am I ready?

I can't tell you everything.

But if you want to make history, you got to call your own shots.

I think this one's interesting because obviously this is young LeBron thinking about going

to the NBA, but really the ad is trying to tell you generational wealth is now being built

...