An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue up on Spotify or wherever you get your podcasts.

I'm Sean Fennese. I'm Amanda Davins. And this is the big picture. A conversation show about 2019.

We are drafting again. It's the final movie draft of 2022. But we are drafting for 2019.

And CR Chris Ryan is here. I have a new name. I'd like you to refer to me as old man Ferrari.

I promise you we can keep the first two words in that nickname. No promises on the third.

Amanda, it's our last draft of the year. How are you feeling? I feel great.

Do you feel like you did very well in the drafts this year? Of course.

I feel like through a number of unusual personal circumstances, I stayed true to my vision.

Which is what I'm trying to do in the draft in a life. Why is she becoming me?

What do you mean by that? Like completely divorced from reality, conception of her own persona.

There's not enough room in the studio. I'm certainly feeling crowded out. If I have to be honest to people.

Do you know that we purposely sat this way? Well, I was asking. I was like, should we sit on?

Do you think it's more combative when Amanda and I are on the same side of the table?

Yes, but I think if you would sat in my lap, Chris, you still would have been working against me.

Just be clear, the other chair is not in your lap. Just someone sitting next to you is normal.

Well, as the driver of the conversation, I like being able to see you both.

Okay. So I'm content. Now, do I feel that you've been conspiring against me aggressively since we began this tradition some years ago?

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