This is the Gary V. Audio Experience.

Grow with video.

Let's break this time together before we go into the podcast and then we'll do Q&A.

Let's break it into macro and micro because when I think about the hypothesis of what we're trying to accomplish here,

the way to actually pull it off in my perspective is macro and micro.

What do I mean by that?

Macro is really just mindset and perspective. Like, you're not going to do the things that I'm going to talk about in the micro

if you're not in the right place on the macro. Let me give you an example on the macro.

A stunning majority of people in here are not unlocking the full max potential predicated on a lack of self-awareness.

You'd like to be something, but you're actually not that.

And what I mean by that is when I think about video, there's all of us.

I mean, when I look at my keynotes that I'm about to do, I'm like, oh, that's affected by Macho Man Randy Savage.

That's affected by Richard Pryor and Chris Rock.

Like, I can see like the things that I watched as a kid impact the way I talk.

The reason I bring that up is I really think that self-awareness is one of the most significant aspects in winning in video.

I think a lot of people are trying to do certain things that are just not there.

Not that you can't build those skills, but I'm a very big fan of eliminating friction.

I'm a very big fan of eliminating friction.

And one of the things that I've observed from early 2006 YouTube to today's TikTok is that people that are really locked into something that comes to them naturally have...

...be like because they see someone doing it.

I mean, the amount of people that I've watched in the last 15 years try to do me when they would crush by doing them.

I'm bringing up all the time. Like, I'm a high energy over the top, like very jerseyed out, super like...

...