Episode 36, the atomic number of krypton 36 is a perfect score on the ACT.

I took the SAT three times such that I could get in the 80th percentile,

but I didn't have great grades either yet the University of California Los Angeles

and Berkeley led an unremarkable kid in why? Because we hadn't lost the fucking script back then.

Higher ed is about not taking the 1% and turning them into billionaires,

but taking the other 99% i.e. yours truly and giving them a shot at the 1%.

We need to fall back in love with the unremarkables. Let's love the unremarkables. Let's start here. Go, go, go!

Welcome to the 36th episode of the prof G show. In today's episode we speak with Yost,

Vandruna. Yost, Vandruna, where's Margaret? It's Vestia. Anyway, anyway, Yost teaches at

N.W. Eastern School of Business. He's a colleague and is the author of one-up creativity competition

and the global business of video games. He is a really interesting blue flame thinker. He's

probably, I think, one of the key academics in the world right now in video games. And of course,

N.W. Eastern sort of woke up and realized we had the top academic in $160 billion industry.

And he was Yost shows up and illuminates us. He gives us the 411. He drops some knowledge.

Okay, what's happening? The IPO. Get the hound. Has been waiting for us finally. Inside. Airbnb dropped

there. That's one. They are going public. It looks like in December. Some of the interesting things

in the filing, the most interesting, the most interesting factoid that I found. Approximately 91% of

all traffic to Airbnb get this 91% is coming through direct or unpaid channels.

During the nine months ended in September 30th, 2020, nine of 10 customers are not coming through

the stranglehold of Facebook and Google. Who else can say that? Can Amazon say that? I don't think so.

Can any consumer brand, I don't care if you're Mary Ott or Chanel, can anyone claim

that they are getting 90% of their traffic through non big tech channels? Think about the customer

...