Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello creatives. I'm Joanna Penn. And this is episode number 728 of the podcast, and it is Friday the 15th of

December, 2023 as I record this. Today's show is another solo episode, and I'm talking about my

15-year creative and business pivot. I started the creative pen on the 8th of December 2008 when I had one non-fiction book,

and I've changed many things slowly along the way, but now I am seriously pivoting.

Seth Godin had a pertinent blog post on this recently that I wanted to read because it's perfect as an

introduction to today's show. It's called, We Used to Do That. So from Seth's blog, and I'll

link to this in the show notes. When electricity came along, there was a swathe of industries

that were trapped in an old way of thinking.

The only ones that thrived were able to walk away from what they used to do and eagerly embrace something new.

When the internet was young, the major book publishers had everything they needed

to create a dominant search engine.

After all, they were in the business of organising the world's information. With just one exception, they didn't even consider it.

That's because they believe their job was to sell books to bookstores. This is even more

urgent for individuals.

What you were trained to do, what you did yesterday, that is a gift from your past, not an obligation.

Beginning the analysis with, what I used to do was, is a great way to open the door to what

you're going to do tomorrow.

In this solo episode, I'm going to tell you what I am going to do tomorrow.

...