The 12 Most Spectacularly Scented Flowers with Jo Fairley - Episode 111

grow, cook, eat, arrange with Sarah Raven & friends

Sarah Raven

Cook, Arranging, Home, Flower Arranging, Grow, Arrangements, Kitchen, Vegetables, Flowers, Gardener, Veg Garden, Lifestyle, Gardening, Leisure, Home & Garden, Food, Cooking, Arts, Eating, Eat, Growing, Planting, Produce, Garden, Sarah Raven

4.7 • 843 Ratings

🗓️ 16 March 2023

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our olfactory system elicits some of the strongest emotions we can feel, so the scent of a garden should be at the forefront of your mind when planning your garden - as it is for the wonderful Jo Fairley. Jo edits The Scented Letter, a quarterly magazine focused on fragrance, which makes her a perfect guest on the podcast to share the 12 most evocatively scented plants, from the strong fragrance of Trachelospermum to stalwart Sweet Peas. In this episode, discover: The personal history with Sc...

Transcript

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0:00.0	You can find more information, photos and advice sheets on all the plants and recipes that we talk about in this podcast by heading to the links in the show notes or on our website at sarahraven.com.
0:20.2	Welcome to Grow Cook Eat Arrange, the podcast of me, Sarah Raven, and a selection of wonderful, interesting and inspiring guests.
0:28.4	Today I have Joe Fairley joining me.
0:32.2	Joe lives near me in East Sussex.
0:34.6	She actually lives in Old Town Hastings.
0:37.1	And I've asked her to come on today
0:39.0	because we've got Mother's Day on Sunday. And I really felt one of the things that somehow I think
0:46.1	about on Mother's Day is perfume. And there is no one more gemmed up on flower scents in my view than Joe and she is a serial entrepreneur ending with
0:59.4	the perfume society which is her most recent venture but I want to hand over to Joe to explain
1:04.2	a bit about her biography and what she's done because she's had the most incredible business
1:08.7	woman slash gardener slash perfume addict life.
1:17.4	So over to Joe. Hello. Welcome. Hello, Sarah. Lovely to be here. Well, I, yeah, I became an
1:25.7	entrepreneur slightly by accident, actually. And my first
1:28.6	venture was green and blacks with my husband. So that was a bit like hitting the bull's eye
1:33.3	first time round. Yeah. Then the bakery, a well-being centre, the perfume society, all
1:41.7	the while working as a journalist, which is my background. And I've
1:46.4	never been a gardening writer, but I have written about everything from Elephant Polo to sumo
1:51.9	wrestling, actually. So it's never been boring. But my absolute escape, of course, is gardening.
2:00.4	I have become, I'm obsessed with scent.
2:03.5	I have been ever since I was a little girl, tiny, tiny girl.
2:07.6	And I love perfume.
2:09.8	I love wearing perfume.
	...

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