Hey everybody, welcome back to Gear 30 on the Blister Podcast Network, where we are very proudly based out of Elevation Hotel right here in Mount Crested Butte, Colorado.

I'm Jonathan Ellsworth, the founder of Blister, and you can check out everything we're doing and

reviewing over at blisterreview.com.

In just a few short weeks, we are going to be putting out the 10th edition of our Blister

Winter Buyers Guide, and so given the occasion, I wanted to talk about our guide and the fact that

this is our 10th with Luke Kappa and Kara Williard here at Blister. And in this conversation,

we're going to talk a bit about the evolution of the guide. We're going to tell you what is in

this year's guide. We're going to tell you what is in this year's guide. We're going

to try to explain what makes this guide rather different from many other buyer's guides out

there. And if you've never seen the guide, we're going to try to give you a good sense of why we

do, what we do, and how we do it. And you're also going to get to hear quite a bit of the

backstory about the cover photo of this year's guide. And I should also note that if you want the

best possible price on our winter buyer's guide, and if you want to guarantee that you can

get a copy of the print edition of the

buyer's guide, well, the pre-order ends on September 1st. So if you haven't gotten your order in

already, place it before September 1st, and then you are guaranteed to get a print edition

of the guide if you would like it, and you will get it at the best

possible price. And if you are a Blister Plus member, you automatically get a digital

edition of the guide, and we're going to be sending out emails to see if you would like

us to send you a free copy with compt shipping of the print edition of the guide.

So be sure to check your inbox for an email from us asking if you would like to receive

the print edition.

...