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Marketing School - Digital Marketing and Online Marketing Tips

The $100M Mindset That Alex Hormozi Stress-Tested

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 21 October 2024

⏱️ 65 minutes

🧾️ Download transcript

Summary

In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on business acquisitions, scaling companies, and his book $100M Leads: How to Get Strangers to Want to Buy Your Stuff. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Podcast Highlights (02:50) The Challenges of Running a Holding Company (07:07) The Importance of Content in Deal Flow (12:19) Focus and Managing Multiple Businesses (16:36) The Reality of Buying Businesses (21:16) Shifting Strategies: Minority to Majority Investments (25:03) Content Strategy Evolution and Future Plans (32:49) Navigating the Deal Process (34:12) Content Ideation and Team Dynamics (39:23) The Art of Storytelling (45:32) Content Creation and Audience Engagement (51:51) Building Relationships and Personal Growth (58:14) The Power of Authenticity in Content Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

Here's the deal. Neil and I have been traveling and we're slightly behind on the podcast right now. So we are going to share with you some of the greatest hits. You're going to like these and they're going to be very helpful to you.

0:12.0

And I would encourage you to listen to them all the way through and these are our top

0:16.0

podcast or some of our top interviews so check them out.

0:19.3

Dude so what happened with the Croix?

0:21.3

Yeah so you introduced us to whatever some guy at Croix yes Dan yeah and he you know then sent us all these cool designs for some acquisition not-com

0:32.0

Croix which would have been dope and I would

0:33.2

totally wrapped them and it was like yeah we'll do some sort of collab thing and like right

0:40.1

when we were ready to move forward I was like cool like send me whatever link I can

0:43.5

promote and like let's do this like I didn't even really like care about like money splits or anything I just like

0:48.6

thought it'd be dope if everybody had some yeah and then he was like well just tell us how many you want and here's the bill.

0:55.4

And I was like, huh?

0:57.4

And it wasn't even that they were priced at normal Croix.

0:59.4

They were priced at twice with the normal.

1:01.2

It was like 80 bucks to us yeah to have the crocks and I was like

1:07.6

there's some massive misunderstand I was like I was like so many people if there was like an

1:12.4

acquisition not com crock would would rep these like for sure

1:15.2

I like tens of thousands of people who like did the thing like I'd get this one or whatever

1:19.7

and so because I was a prima donna, I was like, no, I'm not Wancrocks again.

1:25.0

And so after that I thought Wancrocks.

1:28.0

We're not done here. I'm going to help sort this out.

1:30.0

So the story here is, so at my thing last year at my event you were in Crocks and you were just like do I'm ready to take it to the next level

1:37.4

I'm super motivated promoter I was like dude I happen to know one their VP of digital there. And no, we are going to rectify this.

...

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