The $100M Brand Building Playbook with Alex Hormozi #2240

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 October 2022

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The $100M Brand Building Playbook. [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies. [03:55] How Alex founded Acquisition.com. [04:28] The story of how Alex obtained the domain name for Acquisition.com. [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser. [07:52] Alex’s brand-building playbook and an overview of their current online reach. [08:26] Why it’s faster to buy rather than build. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Visit https://live.levelingup.com for information on our Private Founders Events! [03:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Alex Hormozi on Linkedin Alex Hormozi on YouTube Acquisition.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	I want to take a second to tell you about my podcast co-hosts agency, so NP digital.
0:53.5	So Neil Patel digital, what they do is they do a whole host of marketing services and
0:59.4	they are global.
1:00.4	They're worldwide.
1:01.4	They have SMB service as well.
1:03.2	They have mid-market to enterprise services as well.
1:06.4	They cover the entire gamut.
1:07.4	So you can just go to mpdigital.com to learn more about it and now back to the episode.
1:16.5	This next session is with Alex Hermosi, who is the co-CEO of acquisition.com in Layla
1:21.5	session, which is Alex's wife.
	...

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