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Perpetual Traffic

The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 11 March 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s time-tested hiring system, sharing how to attract, assess, and secure top talent—without wasting hours on the wrong candidates. From leveraging LinkedIn outreach to using automation tools like JazzHR, they reveal how to streamline the hiring process while keeping it personal. Learn why a sniper-like approach to recruiting outperforms traditional job boards, how to use knockout questions to filter applicants, and why discovery calls are essential in evaluating culture fit. Whether you’re hiring your first employee or scaling a global team, this episode will help you hire smarter, faster, and more effectively.

Chapters:

  • 00:00:00 - Kicking Off: Hiring Smarter, Not Harder
  • 00:00:56 - Meet Josh Hill: The HR Sniper Behind Tier 11’s Hiring Strategy
  • 00:02:45 - The Secret to Hiring Right: Why Core Values Matter More Than You Think
  • 00:04:02 - Finding Rockstars: The LinkedIn Recruiting Playbook
  • 00:06:33 - How to Craft Outreach Messages That Actually Get Responses
  • 00:07:46 - The Discovery Call Hack: Filtering Candidates Without Wasting Time
  • 00:16:21 - Automating Your Hiring Process: How JazzHR Saves Hours
  • 00:26:49 - Stop Wasting Time: How to Eliminate Bias in Hiring
  • 00:27:08 - The Must-Ask Questions That Reveal True Experience
  • 00:28:20 - AI & Automation: The Hiring Game-Changer You Need
  • 00:29:51 - AI vs. Human Judgment: The Future of Recruitment
  • 00:30:43 - Why Discovery Calls Are the Make-or-Break Hiring Step
  • 00:35:43 - Simulation Tasks: The Ultimate Test for Candidate Success
  • 00:42:44 - The Hiring Cheat Code: Using Data to Make the Right Decision
  • 00:50:31 - Onboarding Done Right: How to Keep A-Players Once You Find Them
  • 00:52:04 - Wrapping Up: Next Steps to Transform Your Hiring Process

LINKS AND RESOURCES:

Transcript

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0:00.0

Our friends over at App Sumo started with one simple idea.

0:04.4

The tools you need to grow your business shouldn't put you out of business.

0:10.2

That's why they work directly with developers to get exclusive discounts of 80 to 90% off software,

0:18.5

saving entrepreneurs like you over half of a billion dollars since 2010.

0:26.7

Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on AppSumo

0:31.9

and with a rotating selection of hundreds of tools, the ones that you're using anyway and

0:36.7

probably paying too much

0:37.6

for, you'll find all the software you need to make your life easier in 2025. Plus, with a 60-day

0:42.9

money-back guarantee, you can try any tool risk-free. Oh my God, what a deal. App Sumu rarely

0:50.9

offers discounts, but they are going to offer a deal here for you, the

0:54.5

professional traffic listeners, because prices are already so low, but we got the biggest

0:58.8

discount we could possibly get from them anywhere. You get 13% off your first order with the code

1:05.8

traffic 13. These guys have been saving entrepreneurs like you and marketing people like you,

1:11.3

hundreds of millions of dollars since 2010. Don't miss out right now because they don't offer

1:15.8

discounts like this. Head on over to absumo.com. Enter the code traffic 13. I get 13% off

1:22.2

your first purchase at app sumo.com. Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with

1:30.8

where they grew their revenue by 49.8% year over year and hit eight figures in top line

1:37.7

revenue for the very first time in their history. And they are now on track for 25 million

1:43.8

in revenue in 2025.

1:46.7

We are so excited to be working with this company, and the reason why is they started

1:51.9

using Tier 11 Data Suite about a year ago.

1:55.4

It re-reduced their unattributed traffic by 90%.

...

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