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Perpetual Traffic

How to Use Video to Sell Stuff….The Right Way with Ian Garlic

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 14 March 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool.

Chapters:

  • 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales
  • 00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos
  • 00:01:10 - The Secret to Using Video to Drive More Sales
  • 00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions
  • 00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection
  • 00:04:46 - The Truth About Creating Videos That Actually Work
  • 00:07:10 - How to Use YouTube to Explode Your Business Growth
  • 00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video
  • 00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)
  • 00:22:28 - The Power of Fear in Marketing and How to Use It Ethically
  • 00:23:16 - The Four Must-Have Videos Every Business Needs
  • 00:23:58 - The Hidden Conversion Leaks Costing You Sales
  • 00:24:05 - The Perpetual Traffic Formula for Video Success
  • 00:24:14 - How to Craft Video Case Stories That Sell for You
  • 00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact
  • 00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons
  • 00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)
  • 00:40:02 - Final Takeaways and Where to Learn More

LINKS AND RESOURCES:


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Transcript

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0:00.0

Our friends over at App Sumo started with one simple idea.

0:04.4

The tools you need to grow your business shouldn't put you out of business.

0:10.2

That's why they work directly with developers to get exclusive discounts of 80 to 90% off software,

0:18.5

saving entrepreneurs like you over half of a billion dollars since 2010.

0:26.7

Some of the biggest names in tech like Mailchimp, Zapier, Dropbox, all got their start on AppSumo

0:31.9

and with a rotating selection of hundreds of tools, the ones that you're using anyway and

0:36.7

probably paying too much

0:37.6

for, you'll find all the software you need to make your life easier in 2025. Plus, with a 60-day

0:42.9

money-back guarantee, you can try any tool risk-free. Oh my God, what a deal. App Sumu rarely

0:50.9

offers discounts, but they are going to offer a deal here for you, the

0:54.5

professional traffic listeners, because prices are already so low, but we got the biggest

0:58.8

discount we could possibly get from them anywhere. You get 13% off your first order with the code

1:05.8

traffic 13. These guys have been saving entrepreneurs like you and marketing people like you,

1:11.3

hundreds of millions of dollars since 2010. Don't miss out right now because they don't offer

1:15.8

discounts like this. Head on over to absumo.com. Enter the code traffic 13. I get 13% off

1:22.2

your first purchase at app sumo.com. Hey, it's Ralph here. Let me tell you about a lifestyle brand that we recently worked with

1:30.8

where they grew their revenue by 49.8% year over year and hit eight figures in top line

1:37.7

revenue for the very first time in their history. And they are now on track for 25 million

1:43.8

in revenue in 2025.

1:46.7

We are so excited to be working with this company, and the reason why is they started

1:51.9

using Tier 11 Data Suite about a year ago.

1:55.4

It re-reduced their unattributed traffic by 90%.

...

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