The #1 Way to Win at Marketing in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 8 May 2026
⏱️ 26 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant.
You’ll learn about:
- Why Organic Social is Your Best R&D Tool
- The Concept of "Day Trading Attention"
- How to Scale Your Content to 100 Posts a Day
- Why Authenticity is the Only Way to Leverage Culture
- How to Overcome Your Fear of AI and Use it as a Tool
Transcript
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| 0:00.0 | Do not be scared of AI. |
| 0:02.0 | Do not put your head in the sand about AI. |
| 0:04.0 | In fact, if you want to be successful and enjoy it, |
| 0:07.0 | the next five, ten years is you taking the sword of AI |
| 0:10.0 | and using it for you. |
| 0:16.0 | My quick intro on Gary is I'm thrilled to do this. |
| 0:20.0 | I've been waiting years to do this because |
| 0:23.0 | I think all the questions that we all have and have been a little scared to ask are that things |
| 0:30.6 | that work before marketing aren't working anymore, please help us. And so these are the questions |
| 0:37.1 | we are going to, we are going to be able to ask. |
| 0:39.6 | As everybody knows, he is one of the big instructors and master class executive, which |
| 0:45.4 | I'll talk about more afterwards. |
| 0:47.2 | But if you think, what I want you to pay attention to is, it's not how entertaining he is |
| 0:51.8 | because he's going to be entertaining, but it's the density of information. You're going to be learned, odds are to learn something from him every minute or every two minutes. And if you like that, you're going to love what's his master class. Exactly. So, Gary, honor to have you here. Always good to be with you, David. Thank you so much. Hi everyone. By the way, everyone, such a pleasure. |
| 1:12.6 | Keep the chat going because it gives me feedback on where I want to go with this. |
| 1:16.6 | So, good to see you, David. |
| 1:19.6 | Awesome to see. |
| 1:20.6 | Okay. |
| 1:21.6 | Gary, most people on this call either are in marketing or run a business that has a marketing function or team. |
| 1:30.3 | What is, and we're all seeing the same thing, tax are up, attribution is really hard, |
| 1:37.3 | organic, it's amazing, it's other times feels it's dead. |
| 1:42.3 | And you had to put it in a couple of sentences, |
... |
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