THE #1 SKILL TO TAKE TRUST TO A NEW LEVEL IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 2 February 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	Let me ask you this. Have you ever felt one day when you're prospecting that my clients,
0:07.3	they just don't get it. Here we've got this great product that solves a problem that I know they
0:12.9	have and I try and communicate with them, but they're just not getting it. I've felt that so many
0:20.3	times through my career and it's natural.
0:22.6	And that's one of the topics we're going to be talking about today,
0:25.4	is how do you manage your emotions around that?
0:30.1	And I assumed it was empathy, but that's only partially correct.
0:38.3	What it is is a lot more.
0:40.3	We'll get into it in the interview.
0:43.3	But before we do, have you checked out brevity yet?
0:46.3	Brevitypitch.com?
0:49.3	The product, I'm spending my weekends and nights
0:52.3	developing my sales skills with an AI, interactively,
0:57.2	verbally, and it's fun, educational, and I think you'd really enjoy it too. I put out a demo of it
1:05.6	on my YouTube channel, and if you think it's a match for what you guys are facing bring your manager and get a
1:12.7	demo of it at brevitypitch.com here we go with the interview I'll sum it up at the end
1:17.6	but listen to the outro on this one because the distinctions here are subtle but critical
1:26.2	here we go.
1:37.4	Hey, Ian, thanks for joining us today's way getting started.
1:38.7	It gives a little background on yourself.
1:39.7	Yeah.
1:42.4	So my name's Ian Franklin.
	...

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