THE #1 SECRET TO MAKING CHANGE EASY WITHOUT MOTIVATION AND DISCIPLINE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 3 January 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	So I'm starting something new this year. I'm going to have these podcasts, but I'm going to call it a flashcast. And what does that mean? It simply means that it'll be up for a very short period of time. Why? Because I'm putting a lot of effort into this and I want to make sure that people value it
0:24.5	and the people who do value it, consume it and apply it quickly. And I'll put it up for probably,
0:33.2	I'd say a couple days to two weeks. And I'll maybe have it on YouTube. I may not. So if you
0:41.2	enjoy these, download them. You can use them and store them for as long as you want. Otherwise,
0:47.6	you may miss it. So let's get into this topic today. Today's topic is really change. How do we make great improvements? It's the time
0:58.5	a year where we talk about resolutions. But what is a resolution? It's basically just a
1:04.3	decision. And why doesn't it last, though? Here's the secret.
1:11.7	We're mammals.
1:15.7	We're mammals having a human experience.
1:18.4	And how do mammals change?
1:20.1	Is it by making a decision?
1:22.8	We need more than that.
1:28.9	We need to have either motivation and or discipline.
1:39.5	And what really makes change permanent or consistent or long-term is a habit.
1:46.0	And this is something that we miss because habits seem boring.
1:47.6	Motivation's exciting.
1:57.1	Discipline is strong, tough, and macho, and we all think we have great discipline and motivation.
1:59.7	And we do sometimes. But the challenge is that motivation and discipline are feelings.
2:06.0	And that means that they come and they go. Sometimes we feel great, highly motivated.
2:12.7	Sometimes we feel no motivation and depressed or lazy or tired, and we rationalize, and our subconscious
2:21.7	mind even blocks us by finding something else to do like procrastination.
2:29.0	And we avoid doing it.
	...

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