The #1 Most Overlooked Sales Channel of the Next Few Years

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.8 • 2.8K Ratings

🗓️ 2 July 2026

⏱️ 22 minutes

🔗️ Recording | Apple Podcasts | RSS

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Summary

Do you really need to start a podcast to grow your business? In this episode, I share why I'd tell most entrepreneurs "absolutely not." After hosting more than 1,600 episodes, I've seen firsthand why 95% of guests walk away with zero results while others pull in tens of thousands of dollars in sales. I break down what podcast hosts are looking for, why most pitches get ignored, and how to position yourself as the guest every host wants to book. Get ready to rethink everything you know about podcast marketing. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS Why I wouldn't start a podcast if I were building a business today. The mistake that instantly gets your podcast pitches ignored. What podcast hosts really want from every guest. How to turn podcast interviews into a sales funnel that converts. The free resource I'm sharing to help you land more podcast interviews. RESOURCES Download my free Podcast Media Kit template HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Earn up to 4.30% APY with Wealthfront’s high-yield cash account for a limited time: https://wealthfront.com/earnThis experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of Earn Your Happy podcast, Lori Harder (“Media Partner”), is not a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms.The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable APY.Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Product images are for illustrative purposes and do not reflect individual experiences, account balances, or performance.

Transcript

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0:00.0	If you ask me right now, should I start a podcast?
0:04.8	Absolutely not.
0:06.1	Are you insane?
0:07.3	And it's not because podcasts don't work.
0:09.8	They work insanely well.
0:12.7	But what I'm seeing work even better and faster is to become a guest who learns how to turn
0:20.4	podcasting into a sales funnel rather than an interview.
0:24.6	You can go and borrow other people's audiences instead of building your own.
0:30.6	I am claiming this as the number one most overlooked sales channel of the next few years.
0:43.5	Welcome back to the podcast. It's time for another quickie because there's always time
0:50.8	to fit in inspiration. And if you're not in the car, I'm going to need you to find an
0:56.4	imaginary seatbelt because I'm going to literally have to have you buckle up for this episode.
1:02.7	This is going to be such an overlooked topic that nobody is talking about that has the potential for some of you, to be millions of
1:15.8	dollars from this sales channel. And I know it to be true because I see it all of the time.
1:24.7	It's one of the most underrated, overlooked ways of getting paid because it takes
1:32.1	some work. But if you can master this, you will be on a road with very few people, while all of
1:41.7	the other sales channels, social media, email marketing, ads, YouTube,
1:48.8	all of these other places that are being talked about are going to be so full of people
1:54.3	with so much noise as they are right now that you're going to be competing so hard with the
2:00.3	algorithm where you could literally
2:02.7	learn to master this. And for some of you, within 30 days, this will be a sales channel
2:08.5	that will be incredible for the next few years, if not forever. But it's completely untapped
	...

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